IRDAI Regulated 100% Secure Trusted by Millions
About Insure Karo

Insurance, Simplified for
Every Indian Family

We're an IRDAI-approved insurance marketplace built to end confusing paperwork, biased advice and hidden fees — so every family can compare, buy and claim with total clarity.

9M+Families protected
50+Insurer partners
500+Cities served
24×7Claim desk
Our Story

Why we built an honest insurance marketplace

Insure Karo started with a simple frustration — buying insurance in India meant confusing brochures, pushy agents, and claim settlements that felt like a fight. We believed families deserved better.

So we built a digital marketplace to compare Life, Health, Term, Car and Bike insurance from 50+ IRDAI-regulated insurers.

  • IRDAI Web Aggregator — License #742
  • 100% commission-neutral comparison
  • Present across 500+ Indian cities
Indian family protected with health cover
How It Works

Your journey to full cover

Four simple stops — the same for Health, Life, Term, Car or Bike.

Couple comparing insurance plans together
01

Compare

50+ insurers, ranked by fit — never by commission.

Advisor explaining insurance cover
02

Choose

An advisor explains cover in plain language before you buy.

Buying or renewing a policy online
03

Buy or Renew

Instant digital policy — paperwork handled end to end.

Claim support advisor helping a customer
04

Claim

24×7 dedicated desk from intimation to settlement.

Why We Exist

Our Mission & Vision

Built for families who want clarity — not pressure — when they buy protection.

Indian family we built Insure Karo for
01
Mission

Honest insurance for every Indian family

Unbiased cover — simple enough to understand and buy in minutes, with no hidden push.

10 million households by 2030
02
Vision

Protection as easy as any digital purchase

A country where buying insurance feels transparent, fair, and free of mis-selling.

Zero mis-selling, always
The Insure Karo Advantage

What makes us different

We eliminate hidden agent fees, complex paperwork, and insurer bias — by design.

100%

Objective comparisons

Plans ranked by fit for you — never by commission.

50+

Insurers, one marketplace

IRDAI-regulated brands on a single platform.

30m

Express claim desk

Support across 10,000+ cashless hospitals.

₹0

Extra fee to you

Direct online rates — the price you see is the price you pay.

By The Numbers

Trusted at scale

9M+Policyholders
50+Insurer partners
500+Cities served
2 MinAvg. issuance
24×7Claim desk
4.8App rating
Srikanth Naidu, Founder & CEO of Insure Karo
From Our Founder

Built on trust. Measured by claims.

"We don't measure success by policies sold — we measure it by claims settled without a fight. That's the promise every teammate at Insure Karo signs up for."
Srikanth Naidu Founder & Chief Executive Officer
Our Partners

Backed by 18+ Trusted Insurers

The same IRDAI-regulated life, health and general insurance brands you already know — compared side by side on one platform, with honest advice and dedicated claim support.

50+Insurer partners
Life · Health · MotorAll categories
Compare plans
HDFC Life
ICICI Prudential
Max Life
SBI Life
Tata AIA
PNB MetLife
Kotak Life
Bajaj Allianz
Star Health
Care Health
Niva Bupa
Aditya Birla Health
HDFC ERGO
ICICI Lombard
TATA AIG
Go Digit